matte black case with gold embellishment and the oyster logo on the front is embossed.
Matte black card with glossy spade and card number. Spade and club are black glossy while diamond and hearts will be gold glossy. The back of the card has the oyster logo with the Half Shell slogan.


The playing cards themselves are your weakest design so far. I don't get the sense that they are right black and gray. The matte looking finish and plane design aren't doing anything to promote the Half Shell. With each component and with each design piece you have an opportunity to "sell" your brand. I would even say that the cards could include trivia facts about oysters or something engaging to help make them memorable. The box is nice, but I'm not sure why the copy is talking more about the playing cards than about the restaurant or quality of dining experience. Again - it would help if this was a image of the box with cards in it rather than a flat "mock-up".
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