The Half Shell Matchbook is a different look than most. Being 1 in x 2 in, its a taller, thinner matchbook than what you would normally find at a restaurant. Matte black on the outside, and a coated gold on the inside, the matchbook includes the same elements in The Half Shell's logo.
The taller matchbook and use of solid color fills offer a strong connection with audience and again seems to match the upper class feel that you are going for. This looks like a computer mock-up, but it might be nice for your portfolio to actually print this and photograph it to make it look more finished. I can't read the back of the matchbook, but this would be a good place to start bringing in a slogan or catch attention with witty copy.
ReplyDelete