Product 3- Coaster

The Half Shell coasters

Product 2- Deck of Cards

matte black case with gold embellishment and the oyster logo on the front is embossed.

Matte black card with glossy spade and card number.  Spade and club are black glossy while diamond and hearts will be gold glossy.  The back of the card has the oyster logo with the Half Shell slogan. 

Product 1- Matchbook

The Half Shell Matchbook is a different look than most.  Being 1 in x 2 in, its a taller, thinner matchbook than what you would normally find at a restaurant.  Matte black on the outside, and a coated gold on the inside, the matchbook includes the same elements in The Half Shell's logo.  

Package Design Examples

Letterhead

Logo

The Half Shell logo is a black background, metallic black oyster and gold lettering.  The font used is Bebas Neue.  It will be used as the restaurant sign, placed above the raw bar, on the togo boxes, matchbooks, business cards, etc...