Advertising 1- Billboard

This billboard design is to further market Half Shell as a local and fresh oyster bar.  I wanted part of the woman to go beyond the standard billboard size to get the attention of the viewer and make the images more realistic.  I wanted to get across the idea that the oysters are harvested and almost instantly served at the Half Shell.  The gold bar across the bottom was to unify the images more and an area for the text to go without too much going on in the background.  I struggled most with the placement of the text to get it to show up enough from far away.  My main concern is that these images are too detailed to view from a billboard.